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WaterTower Theatre is a nonprofit organization, and ticket revenue covers only 35% of our operating costs. In an effort to make WaterTower Theatre as accessible as possible to everyone by keeping ticket prices affordable, we rely on charitable contributions for 65% of our operating income. Without it, we simply wouldn't be here and we wouldn’t be able to bring you the kind of high-quality, award-winning performances our community has come to enjoy.

WaterTower Theatre’s commitment to our community is reflected in our mission: to open minds with a diverse mix of plays and educational programs that inspire people to experience and embrace live theatre. We're dedicated to fulfilling that mission but, as you know, we can't do it alone. The pursuit of excellence and the ability to introduce new audiences to the power of live theatre takes the support of members from the community like you, whose very lives we seek to enrich.

If you would like to contribute to WaterTower Theatre's Annual Fund, please click the "Donate Now" button below!

WaterTower Theatre Concludes its Fiscal Year Ending Sept. 30, 2016 Solidly in the Black

(Addison, TX) Gregory Patterson, Managing Director of WaterTower Theatre today announced that the Company has ended its fiscal year ending September 30, 2016 solidly in the black.  Unaudited financial results show the Company's prudent financial management resulted in $1,736,253 in revenue (contributed and earned) and $1,709,277 in expenses, resulting in a $26,560 surplus at fiscal year end.  Contributed income from all sources increased by 23% over the prior year and exceeded budget by 11%.  During the 2016 fiscal year, 20,915 people attended productions given by WaterTower Theatre on its Canterbury Family Main Stage at the Addison Theatre Centre. 

The most successful productions of the 2015-2016 Season were Creep, the world premiere musical written by Donald Fowler and directed by Kate Galvin, performing to 92% capacity and the Regional Premiere of the stage adaptation of William Golding's Lord of the Flies, directed by Kelsey Leigh Ervi, which played to 86% capacity.  The Company gave 128 performances in The Canterbury Main Stage in the 2015-2016 Season with overall attendance of 76%.  

During the 2015-2016 Season, WaterTower Theatre produced one world premiere (Creep) and four regional premieres (Lord of the Flies, The Big Meal, Outside Mullingar and One Man, Two Guvnors).  During the season, WaterTower Theatre employed 208 local artists (actors, designers, directors) and employed ten full-time professional staff, six part-time staff and more than 200 volunteers.  WaterTower Theatre is governed by a 21-member Board of Directors, Chaired by Derek Blount and led by President Paul Shultz.    Using the generally accepted Americans for the Arts economic multiplier effect, WaterTower Theatre injected more than $2.4 million into the local Addison and DFW economy.

On December 15, 2016, WaterTower Theatre announced Joanie Schultz as the Company's newly appointed Artistic Director, assuming. The 2017-2018 Season will be announced in May 2017. 

"I can't think of a stronger endorsement for WaterTower Theatre than the nearly $1.2 million in contributions and $500,000 in ticket revenue. The support provided to WaterTower Theatre by the generous volunteers, donors, affinity group members like Women of WaterTower Theatre (WOW!), corporations and foundations in DFW and Addison illustrates the genuine compassion that this community has for this Company and what it provides. I would especially like to thank the Executive Committee and our entire Board of Directors for their tireless efforts on behalf of WaterTower Theatre," said Paul Shultz, President of the Board.

"WaterTower Theatre has remained strong this year and we are looking forward with great confidence to our future," said Chairman Derek Blount.  "I'm extremely pleased that our contributed income was up by 23% over the prior year which sends a very positive message to other funders."

"We couldn't be happier with the results of the 2016 fiscal year," said WaterTower Theatre Managing Director Greg Patterson. "This feat is especially gratifying as we look to the future with our new Artistic Director Joanie Schultz.  The increases we have experienced in fundraising underscore WaterTower Theatre's firm foundation as we celebrate our 20th Anniversary and the arrival of our new Artistic Director.  WaterTower Theatre's Board of Directors, led by Chairman Derek Blount and President Paul Shultz, is to be commended for their leadership and generosity." 

WaterTower Theatre's annual budget, as with all comparable nonprofit arts organizations, is based on the premise that box office receipts alone can never cover the expenses associated with productions of live theatre. Professional, live theatre is a labor intensive craft, with each production custom made by scores of artists, craftspeople and other professionals. Thus, the cost of presenting these live performances is much greater than what can be earned solely through ticket sales. WaterTower Theatre therefore relies on contributed income to make up the difference in order to keep ticket prices as affordable as possible to ensure as many people as possible can have the opportunity to enjoy and learn from a live theatre production.  The same is true for the host of arts education programs WaterTower Theatre produces to students and adults in our community, most of which are offered free of charge or at a nominal tuition.

About WaterTower Theatre

WaterTower Theatre is one of the leading regional theatres in North Dallas and Texas.   The company celebrates its 20th anniversary during the 2016-2017 Season.   The Company has consistently been recognized for its artistic excellence by the Dallas Theatre League, Dallas-Fort Worth Theater Critics Forum, The Dallas Morning News, The Dallas Observer, D Magazine, and The Fort Worth Star-Telegram, among others. WaterTower Theatre has a subscription base of more than 2,000 subscribers and serves an audience of over 20,000 patrons annually.

WaterTower Theatre is a 501 (c) (3) non-profit organization as designated by the IRS.  Like all arts organizations, WaterTower Theatre relies on both ticket income and donations from individuals, corporations, foundations, organizations, and government to produce live professional theatre and offer community outreach and arts education programs. WaterTower Theatre is grateful for the support provided from The Town of Addison, TACA, The National Endowment for the Arts, the Texas Commission on the Arts, the Shubert Foundation, and the hundreds of individuals, corporations and foundations whose annual donations allow WaterTower Theatre to consistently produce world-class live professional theatre.

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Contribution Levels


Co-Producing Sponsor $5000+

  • High priority donor recognition in all season programs
  • Co- Producing Sponsorship recognition for a production of your choice with Co- Producing Sponsor recognition in email newsletter, signage in lobby, and recognition in curtain speeches for the chosen production
  • 10 additional tickets to a production of your choice (advanced reservations required - subject to availability)
  • Invitation for 4 to the Season Open House and Out of the Loop Reception

Associate Producing Sponsor $2,500+

  • High priority donor recognition in all season programs
  • Associate Producing Sponsor recognition for a production of your choice with Associate Producing recognition in email newsletter. signage in lobby, and recognition in curtain speeches for the chosen production
  • 2 additional tickets to the production (advance reservations required - subject to availability)
  • Invitation for 4 to the Season Open House and Out of the Loop Reception

Sustaining Patron $1,000+

  • High priority donor recognition in all season programs
  • Invitation for 4 to the Season Open House and Out of the Loop reception

Artistic Patron $500+

  • Donor recognition in all season programs
  • Invitation for 2 to the Season Open House
  • 2 tickets to a production of your choice
  • Invitation to annual donor recognition party

Designer Patron $250+

  • Donor recognition in all season programs
  • Invitation to annual donor recognition party
  • Invitation for 2 to the Season Open House

Main Stage Friend $100+

  • Donor recognition in all season programs
  • Invitation for 2 to the Season Open House

Friend $30+

  • Donor recognition in all season programs  
In-Kind Gifts

Each year, WaterTower Theatre gratefully acknowledge thousands of dollars worth of in-kind gifts from local businesses and individuals. The following is a partial list of some of our very generous in-kind donors:

In-kind gifts include donations of food for special events by local restaurants, advertising, media, florals and so on...

Addison - The Magazine of the North Dallas Corridor
Antonio Ristorante
April Bosworth
Shannon Brame
Carrabba’s Italian Grill
Celia’s Floral Connection
Celebration Rentals
Crowne Plaza
Cupcakes on Command
Dallas Observer
Dawn’s Catering
Don and Barbara Daseke
Dunn Bros. Coffee
The Egg and I Restaurant
Fogo de Chão
Goody Goody Liquor Inc.
Hotel Intercontinental
Kenny’s Italian Kitchen
Kruto Vodka
La Spiga Bakery
MPF Services
Karol Omlor
On Demand Press
Outback Steakhouse
Polk-A-Dot Bakery
Rainmaker Advertising
Andrea and Keith Redmon
SpringHill Suites
Table 13
Tinka’s Closet
Union Park Restaurant & Bar
Whole Foods Market
Woodford Reserve

Thank you to our many generous in-kind donors!

WaterTower Theatre is a 501(c) (3) organization as designated by the IRS and as such contributions are tax-deductible to the extent and manner allowed by law.

For more information, please contact Greg Patterson, Managing Director at!

WaterTower Theatre
at the Addison Theatre Centre
15650 Addison Road
Addison, Texas 75001
PH: 972.450.6230
FX: 972.450.6244
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