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Planned Giving and Endowment

Philanthropy has played and continues to play a vital role in the success of WaterTower Theatre. A crucial philanthropic goal is to adequately endow WaterTower Theatre. An Endowment Fund ensures the future of the theatre and the presentation of the finest stage productions and vital education and community programs in accordance with the highest professional standards. The principal of WaterTower Theatre’s newly established Endowment Fund is carefully invested, while the annual interest generated supports WaterTower Theatre’s artistic and educational programs on an annual basis. All endowment gifts (minimum gift of $25,000) make a difference because taken together, they form a strong foundation that continues to grow for years to come.

You can help secure WaterTower Theatre’s future by making an outright gift of cash or securities, or a planned gift (bequest, life insurance, charitable beneficiary in your will, charitable remainder trust) to WaterTower Theatre’s Endowment Fund. Your gift will mean that WaterTower Theatre can continue to create exceptional theatre and education programs.

As a nonprofit theater, gifts from individuals, businesses, government and foundations underwrite 60% of WaterTower Theatre’s annual operating budget and are the means by which we create beautifully-crafted productions, keep ticket prices affordable and offer stimulating education programs. Across North Texas, WaterTower Theatre is known for artistic excellence and educational innovation - made possible because of this support. 

The Heritage Society

Transform your passion and leave a lasting legacy.

WaterTower Theatre’s Heritage Society welcomes all who have made gifts to WaterTower Theatre through bequests, life income gifts, insurance policies and other estate planning vehicles.

Friends who are making legacies to the theatre in their estate and financial plans will fulfill their philanthropic goals by helping WaterTower Theatre build endowment and provide for the ongoing needs of the theatre.

The Heritage Society is one of the simplest ways to show your commitment to WaterTower Theatre’s future. There are also many tax advantages to making a planned gift, and some vehicles can even provide retirement income for yourself or a loved one. Planning now will help ensure that the people and causes important to you are remembered after your lifetime.

Membership in the Heritage Society is one way that WaterTower Theatre expresses its appreciation to these important supporters.

Benefits of Membership

The greatest benefit of belonging to The Heritage Society is the satisfaction of knowing that your long-range plans will help ensure WaterTower Theatre remains an Addison cultural institution. As a member, you will also receive these special benefits:

  • Playbill recognition
  • Invitations to select play readings and special events
  • Recognition on a permanent lobby plaque

How to Join

To join WaterTower Theatre’s Heritage Society or to learn more about planned giving options or to make a gift, please contact Greg Patterson, Director of Development, WaterTower Theatre at

WaterTower Theatre does not provide tax and/or legal advice. Please consult your attorney or CPA for specific advice relating to your personal circumstances.


WaterTower Theatre is a 501(c) (3) organization as designated by the IRS and as such contributions are tax-deductible to the extent and manner allowed by law.

Heritage Society Donors (as of 3.7.2017)

Thank you to the following individuals and families:

Maureen T. Anderson
Mrs. Holly Canterbury, The Fund for Artistic Excellence
Stan Graner, In memory of Stanley and Ann C. Graner

Janiece and Jimmy Niemann

Holly Canterbury Fund For Artistic Excellence

Holly Canterbury made a leadership gift in 2012 to establish WaterTower Theatre's first Endowment Fund.

Mrs. Canterbury was an extraordinary lady. She had been the backbone of WaterTower Theatre since its inception. She believes so strongly in our mission, our value to the community and our long-term future that she recently made an extraordinary gift to WaterTower Theatre. It was a gift made to secure WaterTower Theatre’s future by the establishment of an Endowment Fund which we are calling The Heritage Society. Her gift is the largest single gift made by an individual in the history of WaterTower Theatre. More importantly, her gift is one of true leadership. Having an Endowment Fund is a goal that is often out of reach for many non-profit organizations. An Endowment, of course, is like having a savings account – security for the future.

Holly had been a resident of the Town of Addison for many years. She is one of the founding members of the Addison Business Association, one of WaterTower Theatre’s original subscribers, a former member of the WaterTower Theatre Board of Directors, a founding member of Women of WaterTower Theatre and active in our community in so many other ways.

It says a lot about an organization when a patron chooses to make such a gift, but it says far more about the giver. Holly was simply an amazing person. She has lived in Addison for more than 25 years and, during that time, has done so much for the Town of Addison. She is one of the longest-serving members of the Addison Business Association (ABA), she started the original Carnival at Oktoberfest in Addison and served as ABA’s President and Treasurer for many years. Theatre is her passion. Her belief in the importance of the arts to our community is demonstrated by the impact of her many years of support to WaterTower Theatre and, especially, by the enduring legacy of her recent gift to establish WaterTower Theatre’s Endowment Fund.

Holly Canterbury passed away on September 1, 2012.  Her gift to WaterTower Theatre has left a lasting legacy for generations to come. 

Thank you, Holly Canterbury!

WaterTower Theatre
at the Addison Theatre Centre
15650 Addison Road
Addison, Texas 75001
PH: 972.450.6230
FX: 972.450.6244
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